Our Privacy Policy
1. Introduction
Aventude Pte Ltd. ("Aventude," "we," "our," or "us"), based in Singapore, is committed to protecting the
privacy and personal data of all individuals who interact with us, including website visitors, prospective
clients, employees, partners, and other contacts ("you" or "users").
This Privacy Policy explains:
- What personal data we collect
- How we use, store, and protect it
- Your rights regarding your data
- How to contact us with questions or requests
This policy applies to all data collected online, offline, and across all channels relevant to our business,
including:
- Our website (https://aventude.com/)
- Online marketing campaigns (LinkedIn, Google Ads, other platforms)
- Webinars, events, exhibitions, and networking activities
- Direct communications via email, phone, or messaging
By interacting with Aventude in any of these ways, you consent to the practices described in this policy.
2. Personal Data We Collect
We may collect the following types of personal data from you:
-
Identification & contact data: Name, email address, phone number, job title, company name, industry,
location
- Technical data: IP address, device/browser information, geolocation
- Marketing & analytics data: Cookies, website behavior, engagement with campaigns or ads
-
Optional business information: Company size, revenue, or other details relevant for service delivery
Sensitive personal data such as health or financial information is not collected.
3. How We Collect Personal Data
We collect personal data in several ways:
- Online: Forms, gated content, website interactions, analytics, cookies
- Offline: Webinars, exhibitions, networking events, direct interactions, surveys, feedback forms
-
Marketing platforms: LinkedIn Ads, Google Ads, or other platforms where you interact with our
campaigns
- Direct communication: Emails, phone calls, or messaging
All data collection is conducted legally, ethically, and with transparency.
4. How We Use Personal Data
We use your personal data for purposes including:
- Marketing & sales: Sending relevant information about services, products, events, and updates
- Personalized advertising: Using data to tailor marketing messages
-
Analytics & service improvement: Understanding user behavior and improving website and service
experience
-
Service delivery: Communicating with clients, providing software or software services, onboarding, and
support
- HR/recruitment purposes: For job applicants, employer branding, and related communications
5. Sharing Personal Data
We may share your personal data with:
-
Service providers supporting our marketing, sales, analytics, CRM, and website operations (e.g., Google
Analytics, Google Tag Manager, Microsoft Clarity, LinkedIn Ads, CRM tools)
- Legal or regulatory authorities if required by law
We do not sell personal data to third parties.
6. Legal Basis for Processing (GDPR)
Where applicable (especially for EU/UK users), we process personal data based on:
- Consent: For marketing, cookies, and tracking
- Legitimate interests: For sales, service improvement, and analytics
- Contractual necessity: For delivering services to clients
7. Data Retention
We retain personal data only as long as necessary for the purposes outlined above:
- Leads/prospects: 2–3 years
- Clients/customers: Contract duration + 2–5 years
- Job applicants: 1–2 years
Periodically, we review and securely delete data that is no longer needed
8. Data Security
We implement appropriate technical and organizational measures to protect your data:
- HTTPS and encryption of sensitive data
- Access control: only authorized personnel can access personal data
- Regular software updates and security patches
Optional additional measures: multi-factor authentication, intrusion monitoring, security audits
9. Your Rights
You have rights regarding your personal data, including:
- Access: Request a copy of the data we hold about you
- Correction: Request corrections to inaccurate or incomplete data
- Deletion: Request deletion of personal data where legally permissible
- Object: Object to processing for marketing or analytics
- Consent withdrawal: Withdraw consent previously given
How to exercise your rights:
- Email us at privacy@aventude.com with your request
- We aim to respond within 30 days in accordance with applicable law
10. International Data Transfers
Your personal data may be processed or stored in countries outside your jurisdiction. Aventude ensures
such
transfers comply with applicable privacy laws, using safeguards like standard contractual clauses
where
required.
11. Updates to This Policy
We may update this policy to reflect changes in our practices or legal requirements.
- We will update the "Last Updated" date at the top
- Where feasible, we will notify affected individuals directly (e.g., via email)
12. Contact Us
For privacy inquiries, data requests, or concerns:
